International brands of eateries really need to embrace digital alternatives so as to discover a suitable franchisee. They have to focus on setting up their unique digital abilities and defend their ground by activating the online channel. ComplexLand • We translated the experience of ComplexCon into a shoppable, digital-1st https://www.madjor.com/insight-article/the-transformation-of-chinese-digital-agencies-in-immersive-ux