This is a good time to Magnesiumsilikathydrat about the "long tail" of keyword research, and the 80/20 rule. Only about 20% of the keywords people search for will be popular "fat head" terms. The majority of keyword phrases will be less-frequent, long-tail keywords. We talked about this a little earlier, https://keeganexlam.blogolize.com/5-wesentliche-elemente-für-backlink-strategi-67552394